Commercial Mortgages

Look no further than

The Direct Solution Ltd.

Give us a call on

01600 892 830

Get Strong Direct & Database Marketing Support

Direct marketing (both online and off line) is a science for managing customer relationships throughout the customer lifecycle. Being a specialized discipline, it is vastly underutilized by most hotels.

Hotels need to build their marketing program on a foundation of strong direct marketing and database marketing disciplines. To realize the full benefits of CRM, direct marketing thinking must drive strategy - not be a subordinate "add-on." In a recent study of over 1,200 marketers MarketingSherpa and ad:tech reported the most effective and efficient marketing weapon companies have/use is email to existing customers.

Don't be fooled. Many hotels are sending emails and promotional post cards as a short-term tactic to build immediate sales. Successful hotels are personalizing emails, offering relevant information, following direct marketing best practices to build immediate sales and long-term relationships with customers and prospects. They are using each communication to increase loyalty and maximize the lifetime value of each guest.

Few communications companies have direct marketing as a core competency. Your challenge if you want to benefit from CRM - find one that does.

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